A range of software solutions to assist in the setting up of a bookmaking business are available. Everything from the taking of bets to processing the stakes in relation to the results of various kinds of events and the calculation of takings and payouts is covered by these ready-made software solutions.
There are various types of betting outlet available to clients:
- Offline outlets, which constitute physical spaces accessible to the public where customers can place bets live
- Online outlets, where customers can place bets via a computer, tablet or smartphone and pay by their chosen method from anywhere in the world
- Private clubs, which constitute private betting clubs or encrypted online services
The first option is a partnership agreement whereby a pre-established bookmaking company leases out their infrastructure, in a similar arrangement to classic franchising that would suffice for one or two offline outlets. The second option is a ‘White Label’ arrangement where a company offers provision of software on profit-sharing terms, presenting a viable solution for as many as 10–100 outlets. The third option involves full software rights and is appropriate for those looking to rapidly expand their business and achieve full independence on the market.