We created a system to
broadcast video advertising content, ensuring first and foremost
that the quality of the image and the message itself were able to be transmitted across
a wide variety of geographic locations. We took into account the fact that the tablet
is now ubiquitous, providing a similar processing speed to computers while being much
more portable. While the screen is too small to be useful in delivering content to large
audiences, video image can be transmitted from a tablet to a TV monitor or projector with
a standard cable – the tablet can then also be controlled using a mobile device.
In this way, video content can be streamed simultaneously to many tablets hooked up to the
network. It is often the case that decisions made at the management level ‘trickle’ down
to employees in a distorted way, as in a game of Chinese whispers. The more links in the
chain, the greater the level of distortion. With this tool for video streaming, a meeting
held in the head office can be streamed live to the regions, eliminating any distortion
of meaning and so improving efficiency. When it is necessary to directly broadcast pre-recorded
video material to multiple destinations in different cities and even countries, the programme
can broadcast the content to all Android and iOS tablets which have the software installed
and which can in turn be connected to a TV monitor or projector, an effective way of presenting
advertising of a new product or service to contractors, or to disseminate professional
information. The software is also used to update video loops which are used on a rotating basis
in offices, boardrooms and other locations – the application constantly checks the server for
updated content, downloading it and replacing the previous version. In this way, updating news
items and advertising for new services and special offers can be done on a server, with the
relevant information automatically updated on all screens and so minimizing labour time and
eliminating discrepancies in content across locations.
The solution is effective for organizations working with many clients (such as banks, as well
as consulting and insurance firms). Administrators can broadcast information about exchange rates,
fuel prices, services and programmes, news and share information to customers and clients.
The fact that streaming can be done simultaneously makes the product ideal for broadcasting
advertising material to large numbers of offices.